Wednesday, February 26, 2014

3 Reasons Why RunDisney picked Avengers


Yesterday RunDisney had a Big announcement make of new race. Looking at some of the RunDisney fans Facebook groups many were hopping for a Star Wars Race around Star Wars Weekend  or an added 10k to the Wine and Dine weekend. Well, they ultimately went the route of the superheroes and choose the their Marvel smash hit The Avengers for a Super Heroes Half Marathon.

I wanted to take this post and give 3 reasons why I feel RunDisney picked the Avengers as the next race theme.

1.Location

One of the top clues for the race was that it was going to announced at pacific standard time, so that meant it was going to be a Disneyland race. Now even thou Disney owns the rights to Marvel, they do not owns the rights to them in Theme parks in the Orlando. With Islands of Adventure Theme Park, Universal Studios owns the rights to 8 of the key Marvel characters with in a 250 mile radius of Orlando. The contract will stay with Universal until:Universal stops paying the renewal fee or until Disney throws some unseen amount a money at the to buy them out. But never fear....Disney has already started the plans of bringing Marvel into its others locations outside of Orlando, with:


Tony Stark Tech Expo (Iron Man 3 Expo) at Disneyland 
 
Thor: Treasures of Asgard (Thor: The Dark World Expo) at Disneyland
 
 Marvel Avengers Academy on Disney Magic Cruise
 
 New Ride coming to Hong Kong Disneyland
 
I know! I know! Disney also owns Stars Wars. Well with Disney World having Star Wars Weekends spanning over 5 weeks also with the plans of building a Star Wars Land coming to Disney's World's Hollywood Studios as well as Disneyland Remodeling Tomorrowland Based on Star Wars, I think they may want to wait until one or the other is almost finish to have a Star Wars race. By them waiting for the one if not both parks to be finish I feel they could greatly increase the weekend by having a Half and a Full Marathon and creating a special coast to coast Star Wars Medal (I would love to see that!).
 
 
 

2. Timing

With the Box office SMASH HIT The Avengers and the Highly anticipated sequel  Avengers: the Age of Ultron set to be released May 1, 2015, Marvel is set to continue it dominance of the box office.


With the November Avengers race at Disneyland they're able to start the promotion in a Huge way. Why not bring in a new Avengers Style Expo to the Parks the same weekend of the race, or maybe even debut a brand new trailer to other Marvel related movies or Why not just turn race weekend into Disney's personal version of Comic Con.

3. Fans

If you've been to the a RunDisney event, you see not only runners but runners in customs. Some of the most popular customs (well at least a the Marathon Race Weekend) other than Disney characters, has been superheroes. Whether their Marvel or DC superheroes and their tons of them and as a big superhero fan myself who wouldn't want to run a race where you can take picture with some of your favorites as well as....Maybe even some of your favorite Disney characters dress up as their favorites.


Once again these are just a few reasons why I believe Disney picked Avengers as the next RunDisney race and by no way are these actual facts provided by RunDisney or Disney companies, just my own opinions.

What are your opinion of Rundisney's choice and what do you think will be the next race?

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